Winning a contract in the construction industry is a lot easier when you have a good looking presentation. Just ask Suffolk Construction. The Boston-based firm was consistently losing bids for school construction jobs...and their presentation was largely to blame. So Suffolk came to us to add clarity and dazzle.

Our methods to improve their presentations included reducing on-screen clutter and providing breathing space through several design techniques including: splitting bullets onto several pages, and by converting bullets into graphical icons with stock photography. In this case, we worked in Photoshop, using images from Digital Juice and Photodisc. For the testimonials section, rather than simply typing their clients' accolades, we scanned and showcased the actual letters. And for showcasing the project's proposed staff, we expanded a single jam-packed slide featuring a photo, credentials, and experience, into three distinct pages.

In the end, the presentation increased from 35 slides to 60...presented in the same 20 minutes...but to a more delighted audience. And the true mark of success: a steady stream of new contracts for Suffolk Construction.