Learn to think like a graphic designer
By Kevin Lerner, Exec. Director of The Presentation Team

The graphical design of a presentation can often be more persuasive than the actual message. But the challenge of designing a good looking presentation can be made simple with some basic design strategies...

Slide Layout: Direct your viewer to key points. Your design goal is to make your message clear, easy to read and memorable. You must also direct the viewer to your key points and present your information in a visually interesting manner.

Type: Type is not only read, but viewed and perceived. Getting your message across depends on the type you select and how you use it.

Color: Understanding color relationships can improve the legibility and effectiveness of your slides. Color lends emotional impact to your presentations, but too much color or the wrong color can muddle your message. Most people don't know that the selection of individual colors is not as important as the relationships they create.

Visuals: Visuals add to your content…they should not distract from it. Your design goal is to make your message clear, easy to read and memorable. You must also direct the viewer to your key points and present your information in a visually interesting manner.

Want to learn more? A new software tool developed by Proxima Learning called "DesignSense for Presentations" provides interactive lessons, insights, and training to help "teach you to think like a designer, so that you learn to make the right design decisions with speed and confidence." The $59 software program is fun, easy to use, and unarguably the most powerful graphical training program on the market. It's available for purchase at www.presentationteam.com

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