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Perfecting Your Presentation: The Words you Use
By Beverly Cohen, Communications Specialist of The Presentation Team

Creating a clear, understandable message takes planning, organization and practice.  The words that you use are vital to the impact of your message.  

Writing a speech is very different from writing a story.  A story is written to be read whereas as speech is written to be heard. With text, the reader can go back at his or her leisure and reread unclear material, or portions that were especially meaningful. This is not true when the message is received primarily through the ears.

• Create vivid word pictures Help the audience to visualize.  Make your words come alive Use words that relate to the senses; words like radiant, mouthwatering, delectable.
  
• Clear meanings: avoid slang or words that have multiple meaning. Don't say "blow up" when you mean enlarge.
  
• Short, simple sentences. Avoid sentences longer than 7 words. You will have greater impact if you make 2 short sentences.  It's easier to say and easier for your audience to retain.
  
• Repetition: Because your message is heard, say it again in many different ways. Often, speakers make the mistake of trying to cram a lot of information into a limited time slot.  It's better to clearly develop a few points than to relate a lot of information that is not fully explained or understood.

Well chosen words, coupled with a powerful delivery, will result in a meaningful, memorable presentation.