The stakes were high: technology giant NextiraOne had to prove why they were worthy of a $35 Million contract renewal for support services in the Miami region’s three airports. So executives at the Houston-based company enlisted The Presentation Team to spice up their standard PowerPoint pitch so they could beat out two other competitors.

With a deadline looming just two weeks away, we began our presentation makeover by analyzing NextiraOne’s existing presentations and asking critical questions: "Why are you saying this?" "What value does this add?" "Is this graphic relevant to your overall message?" "How can you trump the competition?"

Our first task- even before creating the graphics- was to weave a focused outline that addressed the critical point-rated evaluation categories while creatively showcasing NextiraOne’s competitive advantages.

In the original 30-minute presentation, NextiraOne was introduced over 10 minutes through a series of drab bullets and historical overviews. We chose to replace this ordinary intro with a multimedia experience- a a 90-second intro video- kicked off by a brief scripted welcome statement. The video, developed in Adobe AfterEffects succinctly covered all the points in the original 10 minute intro, yet proved more entertaining and informative. Professional narration over upbeat music showcased 30 moving photos of NextiraOne’s team members in action, providing a focus on people... not technology.

For the main presentation, we selected a template from Crystal Graphics Backgrounds collection based on its modern and clean look and compatibility with existing graphics and NextiraOne’s brand.

Many pages that previously featured bullets were either supplemented with relevant graphics or the bullets were transformed into freestanding graphics. Pages were gracefully transitioned using the dissolve effect, and bullets were animated with with either a wipe down effect or a zoom-by-letter effect. When featuring testimonials, we again enlisted the power of multimedia, as we interviewed three NextiraOne customers on video. The videotaped testimonials helped bring the presentation to life. The end result: a happy client, and a renewed contract!