PowerPresentations - Presentation Tips & Secrets

Cox Cable explains great customer service...through PowerPoint

Written by Kevin Lerner on .

A new approach to Customer Service with a dynamic new PowerPoint presentation.

Design strategy focuses on maintaining company's brand identity, plus graphical elements of technology and customer service.

Cox Communications LogoIn today's world of instant gratification and online solutions, true person-to-person customer service is a hot commodity! To help executives at Cox Communications understand the value and competitive edge that a fresh approach to customer service would have on business, senior Vice President Kimberly Edmunds developed a 40-minute keynote and first-draft PowerPoint presentation. But Kim's first draft PowerPoint was heavy on text/bullet points and weak on graphics...so that's why she called on The Presentation Team!

Our mission: enhance her 30 page PowerPoint with a limited budget and short time-frame. Kim was speaking to over 250 company executives at the company's Leadership Conference. The visual design needed to be bold, graphical, and easy-to-be-read from the back of the convention room.Our design strategy focused on creating a look-and-feel that reflected Kim's professionalism and company's brand and identity, while involving elements of technology and customer service. The 6 hour project involved...

  1. Development of a custom professional template (title and body masters), that reflects Kim's professionalism and company brand, while integrating her existing content.
  2. Re-working the overall look-and-feel of the presentation (colors, fonts, layout) for a more polished look.
  3. Clean and professional imagery/graphics (portfolio, schematics, people, concept art, etc.).
  4. Clutter-reducing techniques and presentation strategies to create a "cleaner" look with greater effectiveness.
  5. Clean and conservative slide transition effects (fades and wipe effect).
  6. Professional fonts/typography to ensure consistent playback on different computer systems.
  7. Consulting and collaboration to help Kim to further develop and present new ideas.
PowerPoint-Before--After-Cox-1Before Presentation-Slides-Example-Cox-Communications-After1

Before:
The original design of the title page master featured a teal blue gradient blend with white space at the bottom 1/3 of the page for the logo and company slogan. White and ordinary, this slide design was great for printouts... but not for projection! Title and body text were bulleted text in Tahoma and Arial font...functional but ordinary.

After:
Our makeover included development of a new high-tech blue template in 16x9 aspect ratio. This widescreen format has become increasingly popular on monitors and laptops and conference room projectors. The body master template integrated colorful and dynamic photos of Cox Cable employees and other customer-related graphics.
Presentation Example - Cox Communications - After 1 PowerPoint-Slide-Cox-Communications-2
Before:
The original slide featured three bullet points to the upper left of the page, leaving the bottom half of the slide blank. The existing stock featured a group of over 15 people from all walks of life...diverse, yet hard to see! The body text was set at 24-point Tahoma with a simple circle bullet point.
After:
The revised slide featured a re-worked title in 36-point green serif Garamond Font, bringing a subtle level of class and sophistication. The body text was increased to 32-point Calibri font, and integrated the company's mascot "Digi" as a bullet point. A simplified photo of just two people helped convey the importance of teamwork in a high-tech environment.
Presentation Example - Cox Communications - Before 3 Presentation Example - Cox Communications - After 3
Before:
The need to stop "Feeding the Fish" was a concept that Kim was speaking about.The initial slide featured a photo of a fishtank set inside the template. It was a photo of a photo!
After:
We updated the slide with a full-screen version of the fishtank, to provide an "immersive" feeling...as if the slide was the fishtank. Easily accomplished by filling cropping the original photo, right-clicking and "Saving photo as..." and reimporting it to the new slide as a background image. This way the title and master slide elements remained in place.
Presentation Example - Cox Communications - Before 4 Presentation Example - Cox Communications - After 4
Before:
Kim was speaking about customer loyalty and featuring information, quotes and statistics from a book. Good stuff for a speaker! The original slide featured a photo of the book centered on the page.
After:
Our revised slide featured a quote from the book about "The Holy Grail." This quote was set against an image of a grail/trophy image...modified in Photoshop to a light blue color. Since the slide didn't have a title, the dark grey title bar was removed and the text was centered on the screen, supporting the speaker's key message. The text of "Customers Behaving Loyally" appeared in larger Calibri font, setting it apart from the other lines of text.

After just three days and three rounds of edits, the presentation was success! Kim presented to her conference audience to applause and praise, and customer service is better than ever at Cox...in part thanks to a smooth delivery from Kim and great graphics from The Presentation Team!

* The Presentation Team has been creating great PowerPoint visuals for Cox Communications since 2007

Recommendations

  • "I had more people come up to me after I spoke, commenting on the visuals you created, than I did on the subject matter!"

    Andy Smith
    Smith & Robb Advertising

  • "You and your team hit the mark with what you delivered.  Many thanks for your outstanding customer service and design ideas."

    Lois P. Frankel, Ph.D.
    Corporate Coaching International

  • “Kevin is a high energy, creative professional very focused on achieving customer goals. I enjoyed working with him very much and would recommend him without question.”

    Ellen Mughal
    TQ3

  • "Lant & Associates will never look as good as we do today - because of the relationship we created with The Presentation Team.  'We came...You pushed...and We are flying!' "

    Tom Lant
    Lant & Associates

  • "The City of Oakland Park has successfully received the ranking for grant money it was seeking thanks in part to the great presentation that the Presentation Team created.  Thank you for your hard work, creativity, and expertise in brinking this dynamic video presentation to life."

    Stan Brown
    Ambit Marketing Communications

  • "Your expertise in the filed of PowerPoint and general presentation techniques helped elevate us to the level necessary to beat the competition."

    Mike Geary
    James Pirtle Construction

  • "By working together, we have been able to substantially improve the quality of services and products originating from our department"

    Myrlene Clifford
    Ryder

  • “I came into a new position but inherited a lifeless ppt presentation. Kevin and his team reworked my ppt and turned it into a powerful presentation tool for me . . . which I used without much need for revision for several years. Kevin's great. He's that good.” 

    Greg Kreuziger

  • "As a Fortune 1000 company, we sought to produce a classy, yet conservative presentation for our shareholders. It was evident that you and your team listened to our thoughts as you developed the presentation..."

    Will Flower
    Republic Services

  • “Kevin is a professional. He did a complete overhaul of my power point presentations and I have had excellent results with his work. He was on time, he sent as many betas as was necessary until we got a great final outcome.” 

    Joachim dePosada

  • "The PowerPresentations seminar gave us the tools we need in order to create effective presentations that sizzle."

    Seminar participant

  • “Kevin has on more than one occasion taken on a project for me and provided a great product when my budget was limited. I felt he had my best interest at heart at all times.”

    Derrick Witt
    Corporate Fitness & Wellness

  • "The PowerPresentations seminar opened my eyes to all the limitless possibilities in presenting."

    Leah Gordillo
    Saint Francis Medical Center

  • "The contrast between the old version and The Presentation Team's version is like night and day."

    Keith A. Bostian, Ph.D
    Iconix Pharmaceuticals

  • "Kevin helped me immensely improve my presentation slides development, from tips & tricks to aesthetics, all with the intent of getting the message across crisply and creatively. I've already received praise for decks that incorporate the skills obtained from his training. I highly recommend Kevin's services."

    Era Prakash
    General Electric

  • "Kevin has always had vision, creativity, and enthusiasm for his professional and works tirelessly perfecting whatever he is working on."

    Marty Smith
    Zenith Goldine Pharmaceuticals

  • "Your presentation added an extra dimension to the program and was very well-received."

    Tom Feltenstein
    Neighborhood Marketing Institute

  • "Kevin was a pleasure to work with. He was well-prepared and was an excellent example on how to give effective presentations."

    Seminar participant

  • "Kevin is an excellent speaker, effective team worker, passionate about his craft, enthusiastic, well-organized and reliable."

    Marilyn K. Volker

  • "Kevin and his team are the best.  Everyone's a joy to work with - responsive, communicative, and no-surprises."

    Gale Crosley
    Crosley & Company

  • "Every day, someone, somewhere, is viewing the training presentations you and your team created for HelmsBriscoe. Indeed, this interactive 12-module PowerPoint presentation has become a powerful tool for our sales team, and has helped HelmsBriscoe in achieving our mission."

    Kari Moberg
    Helms Briscoe

  • “Kevin brings a great deal or knowledge and professionalism into his presentations. He conveys valuable information to his attendees that prove beneficial in their day-to-day operations within their own organizations.”

    Jeff Parrish

  • "Kevin and his team never failed. The persistence and discipline enabled my projects and other others to be completed in a quality fashion."

    Kent Rodgers
    I2 Technologies

  • "We worked well together; his work style was relaxed yet focused, and our email and frequent phone calls helped us to communicate clarly and timely."

    Sherry Alumbaugh
    Data Solutions

  • "[Kevin and The Presentation Team have] always delivered 110% in terms of meeting our objectives for finished product and budget"

    Paul Price
    Watsco Corp.

  • "One of the things I appreciate most about our relationship is peace of mind.  Your team has the latest technology and knoweledge, yet maintains old-fashioned respect for your customers." 

    Kathy Watkins
    Eastman

  • “Kevin redesigned PowerPoint slides for clients of mine, as well as some of my own slides. As an executive presentation coach for nearly 25 years, I'm very picky. Everything he did looks great.” 

    David Greenberg

  • "Over the past twelve months, your dedication has demonstrated a true commitment to a common goal."

    Adam LaWare
    DePuy Spine

  • "Your dedication, diligence and professionalism was very much appreciated and helped us achieve a complete multimedia presentation including voiceover all in a 4 day period."

    Jennifer Cassandra
    Designline Construction Services

  • “I have worked with Kevin for over 15 years. He has consistently distinguished himself not only as a creative expert but a valuable business partner. There have been many times I needed someone with excellent creative skills to help me take complex business issues and make them simple and easy for high level professionals. Kevin never failed me and always exceeded my expectations. I was very impressed with his commitment level and do "whatever" it takes attitude. I recommend Kevin as a valuable and creative business partner.” 

    Bruce Frcek

  • "Kevin brought a high level of creativity, enthusiasm, and deep multmedia experience to our team.  He worked dillegently with the team to produce an outstanding proposal which we subsequently won."

    Jeffrey Keller
    Accenture

  • "We were told by the customer's selection committee the presentation of our solution was the deciding factor in NextiraOne winning a five-year contract valued at over $35 million at Miami International Airport"

    William McGlashan
    NextiraOne