PowerPresentations - Presentation Tips & Secrets

Five Uses for One Speech

Written by Kevin Lerner on .

Logo-Five-Uses-for-One-Speech

5 Tips for writers and speakers to capitalize on their creative writings to increase visibility, authority, fame and money.

Taking the time to translate your talk into more mediums will increase your online audience, authority, and revenue.

Watch this as a SlideShare Presentation

Watch this as a YouTube Video

 

You Take Your Writing Seriously

Speakers take their speaking seriously. Their speeches are often the result of relentless research, writing, and word wrestling.  Some speakers spend days- even weeks- whittling their words with their Potent Pens to get it right. And then…the delivery! The applause. The accolades, praise and critique. And then it’s over. A great speech relegated to the trash heap of history. But for those of us who want to add longevity to our letters…and credence to our creativity there are solutions.

Why Bother?First, it’s valuable to as “Why bother?” I’ve spent all this time writing this speech…and now you’re saying to take even more time to convert it into all other mediums. If you’re looking to maximum the mileage of your message, taking the time to translate your talk into more mediums will increase your online audience and prominence, give you greater authority and credibility, and maybe even bring you fame and fortune.

Adapt Your Speech into a Presentation

1) Adapt your speech into a presentation.

Amplify your words with graphics in PowerPoint, Keynote, SlideRocket or SlideShare.

This article originated as a speech. And because I wanted to get more mileage out of it and put the concept to the test, I adapted it into a PowerPoint presentation. If you’ve got a great speech, it can easily be adapted into a graphically compelling presentation in PowerPoint, Keynote. Or put in on the web with narration and music with SlideRocket, or SlideShare. These presentation tools might actually help craft the speech’s core messages more effectively and efficiently.

Studies show…People remember 20% of what they hear…30% of what they see…but 50% of what they hear and see in combination.

If your speech is well-written and compelling, try submitting it to a few magazines or trade publications. Online media maybe a fast and easy way to get your message seen, but print media is still regarded as a testament to credibility and authority. There are still plenty of magazines hungry for fresh new content.

Magazine Article

2) Printed Article for a Magazine

Print Publications Provide Authority

If your speech is well-written and compelling, try submitting it to a few magazines or trade publications. Online media maybe a fast and easy way to get your message seen, but print media is still regarded as a testament to credibility and authority. There are still plenty of magazines hungry for fresh new content. Get a book in print on your topic and then watch your rankings rise.

Convert your speech to a YouTube Video

3) Video on YouTube

The World's Third Most Visited Website wants YOU

The Third use of speech is to create a video and post it on YouTube. The fast and easy way is to set up a camera at your seminar, event, or toastmasters meeting, record your talk, and just and upload it to YouTube.

Another efficient and effective approach is to combine the presentation with a screen capture tool like Camtasia and narrate it as you play the presentation.

The approach I like to use is to export PowerPoint presentation as a series of JPG images. I then record the narration in an audio editing tool, and use a video editing tool like Adobe Premiere or After Effects to piece it together. This may take a bit more time, but the end result is a professional video.

And YouTube gets noticed; an average of 3 billion videos are viewed a day. And hundreds of people in their partner program are making 6-figure-incomes. Convert your speech to a video and suddenly you're talking to a whole other market!

Convert Your Speech to a Website

4) Article on YOUR Website / Blog

Spread your word...for fun or profit

If you're serious about writing or sharing your opinion, it's helpful to have a website...your own "blog" or digital forum to share your ideas, insights and images. Your speech can be re-purposed with a few tweaks to find a friendly new home on your website. (Or maybe your speech started as an article on your website).

Discussion on Facebook

5) Discussion on Facebook, LinkedIn, PR-Log, or other Social Media Site

Repurpose with a level of objectivity can increase authority

Transforming your topic into a objectively-written story can help elevate your website rankings, and help get your name out there as an expert in your field. Facebook remains the second-most visited website. Great for light and consumer-friendly-topics. LinkedIn has a many social forums and groups for publishing helpful content.

Good Quality Content

Meaningful and Purposeful Content

Convert your talk and impact the entire planet

Ultimately what makes a good speech are the same elements that will make a great video, article or blog entry is good rich content. Words with meaning and purpose that we can all connect with.

This topic was born out of a desire for a short speech. Here it is as an article...and available as a video, blog, and SlideRocket presentation.

By converting your speech and its message into various mediums, your gain new audiences, new appeal, and new power. If it sticks, you can move forward in various venues and watch your influence as a writer / speaker / and influence as an expert in your field grow.

Ultimately the quality of any medium is a result of the quality of the content. Find your favorite talk and put it out there in a multitude of mediums for the world to see, hear, and experience. And Five Uses for One Speech will have an impact on the entire planet.

Watch this as a SlideShare Presentation

Watch this as a YouTube Video
Kevin Lerner is a presentation consultant and expert on presentation design and delivery. His firm, The Presentation Team, has helped hundreds of companies and individuals to create world-class presentations.

 

 

Pin it

Recommendations

  • "We engaged The Presentation Team to do a Presentation training for our team and he did a great job. He spent time understanding our requirements and the skill level of our team members and created a course which met our expectations and goals. I highly recommend The Presentation Team as a Presentation (PowerPoint) trainer."

    Navdeep Sidhu
    Senior Director, Software AG
  • "Kevin Lerner provided best-in-class services when hired to work on promotional materials for the launch of a key product at Motorola. The expertise and quality that he brought to the project were second to none and as a result, he delivered a top-notch presentation that was quickly adopted throughout the organization. Kevin is great to work with, delivers on time, is a great team player and is always willing to go the extra mile."

    Maria Cardoso
    Motorola
  • "Kevin has been a working with Cox Communications to deliver world-class PowerPoint presentation visuals since 2009. His ability to meet our specific needs, timeframe, and budgets has been exceptional. His professional interaction with our team reflects his deep expertise in the industry, superior presentation design skills, and commitment to superior service."

    Jonathan Freeland
    VP, Video Marketing at Cox Communications
  • "Kevin is an enthusiastic, creative, and passionate presentation guru. Our company was impressed and felt the value of his training in 2013 that he was invited again recently to again share his knowledge. Both times he has been energetic and addressed many areas for presentation development. From planning to follow-up Kevin is personable and easygoing, motivating our teams to take their presentations to the next level."

    Yoshimi Kawashima
    Project Coordinator, Nissin International
  • "Kevin helped me immensely improve my presentation slides development, from tips & tricks to aesthetics, all with the intent of getting the message across crisply and creatively. I've already received praise for decks that incorporate the skills obtained from his training. I highly recommend Kevin's services."

    Era Prakash
    General Electric
  • "The PowerPresentations seminar opened my eyes to all the limitless possibilities in presenting."

    Leah Gordillo
    Saint Francis Medical Center
  • "Kevin was a pleasure to work with. He was well-prepared and was an excellent example on how to give effective presentations."

    Seminar participant
  • "The PowerPresentations seminar gave us the tools we need in order to create effective presentations that sizzle."

    Seminar participant
  • "Kevin has always had vision, creativity, and enthusiasm for his professional and works tirelessly perfecting whatever he is working on."

    Marty Smith
    Zenith Goldine Pharmaceuticals
  • "[Kevin and The Presentation Team have] always delivered 110% in terms of meeting our objectives for finished product and budget"

    Paul Price
    Watsco Corp.
  • "I had more people come up to me after I spoke, commenting on the visuals you created, than I did on the subject matter!"

    Andy Smith
    Smith & Robb Advertising
  • "By working together, we have been able to substantially improve the quality of services and products originating from our department"

    Myrlene Clifford
    Ryder
  • "As a Fortune 1000 company, we sought to produce a classy, yet conservative presentation for our shareholders. It was evident that you and your team listened to our thoughts as you developed the presentation..."

    Will Flower
    Republic Services
  • "We were told by the customer's selection committee the presentation of our solution was the deciding factor in NextiraOne winning a five-year contract valued at over $35 million at Miami International Airport"

    William McGlashan
    NextiraOne
  • "Your presentation added an extra dimension to the program and was very well-received."

    Tom Feltenstein
    Neighborhood Marketing Institute
  • "Kevin is an excellent speaker, effective team worker, passionate about his craft, enthusiastic, well-organized and reliable."

    Marilyn K. Volker
  • "Lant & Associates will never look as good as we do today - because of the relationship we created with The Presentation Team.  'We came...You pushed...and We are flying!' "

    Tom Lant
    Lant & Associates
  • “Kevin is a professional. He did a complete overhaul of my power point presentations and I have had excellent results with his work. He was on time, he sent as many betas as was necessary until we got a great final outcome.” 

    Joachim dePosada
  • "Your expertise in the filed of PowerPoint and general presentation techniques helped elevate us to the level necessary to beat the competition."

    Mike Geary
    James Pirtle Construction
  • "The contrast between the old version and The Presentation Team's version is like night and day."

    Keith A. Bostian, Ph.D
    Iconix Pharmaceuticals
  • "Kevin and his team never failed. The persistence and discipline enabled my projects and other others to be completed in a quality fashion."

    Kent Rodgers
    I2 Technologies
  • "Every day, someone, somewhere, is viewing the training presentations you and your team created for HelmsBriscoe. Indeed, this interactive 12-module PowerPoint presentation has become a powerful tool for our sales team, and has helped HelmsBriscoe in achieving our mission."

    Kari Moberg
    Helms Briscoe
  • “I came into a new position but inherited a lifeless ppt presentation. Kevin and his team reworked my ppt and turned it into a powerful presentation tool for me . . . which I used without much need for revision for several years. Kevin's great. He's that good.” 

    Greg Kreuziger
  • "One of the things I appreciate most about our relationship is peace of mind.  Your team has the latest technology and knoweledge, yet maintains old-fashioned respect for your customers." 

    Kathy Watkins
    Eastman
  • "Your dedication, diligence and professionalism was very much appreciated and helped us achieve a complete multimedia presentation including voiceover all in a 4 day period."

    Jennifer Cassandra
    Designline Construction Services
  • "Over the past twelve months, your dedication has demonstrated a true commitment to a common goal."

    Adam LaWare
    DePuy Spine
  • “Kevin redesigned PowerPoint slides for clients of mine, as well as some of my own slides. As an executive presentation coach for nearly 25 years, I'm very picky. Everything he did looks great.” 

    David Greenberg
  • "We worked well together; his work style was relaxed yet focused, and our email and frequent phone calls helped us to communicate clarly and timely."

    Sherry Alumbaugh
    Data Solutions
  • "You and your team hit the mark with what you delivered.  Many thanks for your outstanding customer service and design ideas."

    Lois P. Frankel, Ph.D.
    Corporate Coaching International
  • “I have worked with Kevin for over 15 years. He has consistently distinguished himself not only as a creative expert but a valuable business partner. There have been many times I needed someone with excellent creative skills to help me take complex business issues and make them simple and easy for high level professionals. Kevin never failed me and always exceeded my expectations. I was very impressed with his commitment level and do "whatever" it takes attitude. I recommend Kevin as a valuable and creative business partner.” 

    Bruce Frcek
  • "The City of Oakland Park has successfully received the ranking for grant money it was seeking thanks in part to the great presentation that the Presentation Team created.  Thank you for your hard work, creativity, and expertise in brinking this dynamic video presentation to life."

    Stan Brown
    Ambit Marketing Communications
  • "Kevin brought a high level of creativity, enthusiasm, and deep multmedia experience to our team.  He worked dillegently with the team to produce an outstanding proposal which we subsequently won."

    Jeffrey Keller
    Accenture
  • “Kevin has on more than one occasion taken on a project for me and provided a great product when my budget was limited. I felt he had my best interest at heart at all times.”

    Derrick Witt
    Corporate Fitness & Wellness
  • “Kevin is a high energy, creative professional very focused on achieving customer goals. I enjoyed working with him very much and would recommend him without question.”

    Ellen Mughal
    TQ3
  • “Kevin brings a great deal or knowledge and professionalism into his presentations. He conveys valuable information to his attendees that prove beneficial in their day-to-day operations within their own organizations.”

    Jeff Parrish