Keeping the Eyes Moving

Like a lazy river flowing gently along a countryside meadow, well-designed presentation visuals should also flow easily and comfortably. Whether you’re designing in PowerPoint or simply drawing on a chalkboard, your message will have more impact when you keep the viewer’s eyes moving.

When designing visuals, keep innate scanning tendencies in mind. Large, simple geometric shapes will be the first thing your audience focuses on; text will generally be the last. Failure to take this pattern into account when designing a presentation can cause momentary confusion in the audience — an obvious barrier to effective communication.

We can use this principal to clarify our visual message, as demonstrated in the two left slides. When our eyes scan the first slide, we see the text as two separate columns. We don’t make the connection between the columns until we’ve actually begun to read the text. The second slide uses graphic shapes to clarify the relationship between the two columns, making the slide a much quicker read.

These 4 techniques can help to improve flow on a slide:

  1. Translate text-heavy information into representational graphics/icons. This is a great way to reduce clutter on the page as well as create a more flowing image.
  2. Place large blocks of text into groups of rectangular shapes. It’s also helpful if the blocks are color coded with either titles or numbers.
  3. Use slide builds or custom animation to progressively introduce key visual elements.
  4. Limit the amount of content on any one slide by telling your story over several slides. Less is more.

Tags:

Trackback from your site.

Leave a comment

You must be logged in to post a comment.

Help Me Present!

Upload

  • ADB
  • ADP
  • ADT
  • Accenture
  • American-Express
  • Aramark
  • Carvel
  • Comcast
  • Costa
  • Cox
  • DAI
  • GE-Healthcare
  • GTE-Financial
  • Gtt
  • Johnson-and-Johnson
  • Markem-Imaje
  • Motorola
  • NASA
  • Office-Depot
  • Oracle
  • Polo
  • Republic-Services
  • Ryder
  • Siemens
  • Singlehop
  • Software-AG
  • TD-Waterhouse
  • UBS
  • VTiDirect
  • Venn-Strategies
  • Verizon
  • Whirlpool
  • “We engaged The Presentation Team to do a Presentation training for our team and he did a great job. He spent time understanding our requirements and the skill level of our team members and created a course which met our expectations and goals. I highly recommend The Presentation Team as a Presentation (PowerPoint) trainer.”

    Navdeep Sidhu
    Senior Director, Software AG

  • “Kevin Lerner provided best-in-class services when hired to work on promotional materials for the launch of a key product at Motorola. The expertise and quality that he brought to the project were second to none and as a result, he delivered a top-notch presentation that was quickly adopted throughout the organization. Kevin is great to work with, delivers on time, is a great team player and is always willing to go the extra mile.”

    Maria Cardoso
    Motorola

  • “Kevin has been a working with Cox Communications to deliver world-class PowerPoint presentation visuals since 2009. His ability to meet our specific needs, timeframe, and budgets has been exceptional. His professional interaction with our team reflects his deep expertise in the industry, superior presentation design skills, and commitment to superior service.”

    Jonathan Freeland
    VP, Video Marketing at Cox Communications

  • “Kevin is an enthusiastic, creative, and passionate presentation guru. Our company was impressed and felt the value of his training in 2013 that he was invited again recently to again share his knowledge. Both times he has been energetic and addressed many areas for presentation development. From planning to follow-up Kevin is personable and easygoing, motivating our teams to take their presentations to the next level.”

    Yoshimi Kawashima
    Project Coordinator, Nissin International

  • “Kevin helped me immensely improve my presentation slides development, from tips & tricks to aesthetics, all with the intent of getting the message across crisply and creatively. I’ve already received praise for decks that incorporate the skills obtained from his training. I highly recommend Kevin’s services.”

    Era Prakash
    General Electric

  • “Kevin helped me immensely improve my presentation slides development, from “The PowerPresentations seminar opened my eyes to all the limitless possibilities in presenting.”

    Leah Gordillo
    Saint Francis Medical Center

  • “Kevin helped me immensely improve my presentation slides development, from “[Kevin and The Presentation Team have] always delivered 110% in terms of meeting our objectives for finished product and budget”

    Paul Price
    Watsco Corp.

  • “I had more people come up to me after I spoke, commenting on the visuals you created, than I did on the subject matter!”

    Andy Smith
    Smith & Robb Advertising

  • “As a Fortune 1000 company, we sought to produce a classy, yet conservative presentation for our shareholders. It was evident that you and your team listened to our thoughts as you developed the presentation…”

    Will Flower
    Republic Services

  • “Your expertise in the filed of PowerPoint and general presentation techniques helped elevate us to the level necessary to beat the competition.”

    Mike Geary
    James Pirtle Construction

  • “Kevin brought a high level of creativity, enthusiasm, and deep multmedia experience to our team. He worked dillegently with the team to produce an outstanding proposal which we subsequently won.

    Jeff Keller
    Accenture/L3

articles education experts help power point powerpoint ppt presentation software presentations tutorials

Planning a Perfect PowerPoint – 7 Point Checklist

Like a lazy river flowing gently along a countryside meadow, well-designed presentation visuals should also flow easily and comfortably. Whether...

Read more

bolts presentations business presentations nuts storytelling storytelling techniques storytelling tips

15 Actionable Storytelling Tips You Can Use Today

Like a lazy river flowing gently along a countryside meadow, well-designed presentation visuals should also flow easily and comfortably. Whether...

Read more

add sections in powerpoint 2010 how to add presentation sections how to rename presentation sections PowerPoint 2010 powerpoint sections ppt rename sections in powerpoint 2010 sections in powerpoint working with powerpoint slides

Organize Your Presentation With Sections in PowerPoint 2010/2013

Like a lazy river flowing gently along a countryside meadow, well-designed presentation visuals should also flow easily and comfortably. Whether...

Read more