Posts Tagged ‘Example’

Weller Pools - Before and After Slide

Winning a Big Contract with PowerPoint: Weller Pools


The inside story of how Weller Pools won a giant contract by transforming their basic PowerPoint presentation into a dynamic visual masterpiece.

Weller Pools - Before and After SlideLogo-Weller-PoolsWeller Pools has been in the aquatic construction industry for over 35 years, creating some of the country’s best known and loved swimming pools and water parks. However, their PowerPoint presentations didn’t match up to the standards of their pools!

So in February, 2010 the Orlando-based aquatic developer turned to The Presentation Team to help them improve their PowerPoint presentation to win the business of a Florida-based preparatory school. The key objective of the presentation was to effectively communicate the advantages of the Myrtha Pool Technology, a cutting-edge material that is being used in many new swimming pools.

Weller Pool’s existing 38-page PowerPoint was heavy on text/bullet points and lacked a consistent look-and-feel. Weller had a limited budget and short time-frame, so they enaged The Presentation Team using the “Enhanced Presentation Package”, a quick and easy approach to transform a basic PowerPoint into a get-noticed masterpiece.

Weller was presenting to a small audience of five people. The visual design needed to be bold, graphical, yet easy-to-read.Our design strategy focused on creating a look-and-feel that reflected Weller Pool’s brand and identity, while involving elements of aquatics and technology. The six hour project involved…

  1. Development of a custom professional template (title and body masters), that reflected Weller’s company brand, while integrating their existing PowerPoint content.
  2. Re-working the overall look-and-feel of the presentation (colors, fonts, layout) for a more polished look.
  3. Clean and professional imagery/graphics (portfolio, schematics, people, concept art, etc.).
  4. Clutter-reducing techniques and presentation strategies to create a “cleaner” look with greater effectiveness.
  5. Clean and conservative slide transition effects (fades and wipe effect).
  6. Professional fonts/typography to ensure consistent playback on different computer systems.
  7. Consulting and collaboration to help Weller Pools to further develop and present new ideas.
Before1 PowerPoint-Presentation-Concept-Weller-Pools-After1

Before:
The original title page featured a flat white background with navy blue titles in Arial Narrow font…functional but ordinary! Logos of partner companies crowded the page, competing for prominence and viewing.This presentation design was good for printouts… but not for projection!

After:
Our makeover included development of a new high-tech blue water-drop image background template image (developed in Photoshop) in 16×9 aspect ratio. This widescreen format has become increasingly popular on monitors and laptops and conference room projectors. The body master template featured a flowing bottom arc image integrating colorful and dynamic photos of two of Weller Pool’s projects. Their partner company logo were offset to the right of the page, and the project was prominently featured in left-justified vertically centered on the page in 40-point Gil Sans Font.
Before2 After2
Before:
This original showcased the four-step process of Backfilling. The rectangular images were inconsistently sized and did not integrate any elements (typeface, logo or graphics) from the master template. “Backfilling Process” placed on the bottom conveyed the concept of an afterthought rather than a bold title.
After:
The revised slide maintained the four graphics, with a rounded diagonal corner picture style, to add depth and professionalism. By simply shrinking the photos 10%, the slide gained a level of breathing space, allowing the title to be repositioned at the top in a bold bright orange Gil Sans font, and the logo in a consistent bottom right placement.
Before4

After3

After4

After5

Before:
The presenter spoke for nearly two minutes on thissingle slide, which featured two images and three separate blocks of text competing for space. Additionally, the details of the water activity park photo were small and difficult to see.

After:
To help the speaker express his message more graphically, we “spanned” the single slide across three slides, expanding the image size to fill the page, and giving the audience a more immersive and visual experience…all within the same two minutes. The three graphics were all the same size, perfectly positioned so they did not jump as the speaker flipped pages.

Before6 After6
Before:
The cost savings of Myrtha is clear and well-documented. But presenting the information in a green and red bar chart incurred images of Christmas! And all too often, red is information. The textwas overwhelming and small, and the costkey message was diffused.
After:
To more effectively communicate the cost savings of Myrtha, we reduced the scale of the bar chart, allowing more space on the top and bottom. The colors were revised to two shades of blue, and the cost savings were posted above the bars as separate text elements (not within the bar chart) more prominently at 28 points.

After just four days and three rounds of edits, the presentation looked great! Weller Pools executives rehearsed and refined their delivery with presentation skills coach David Greenberg….then presented to their audience…and won the job! Weller Pools now has a winning presentation and great presentation skills presentation thanks in part to the experts at The Presentation Team!

KM Plaza Logo

Winning a Construction Project through a Powerful Presentation


Dynamic PowerPoint presentation helps construction company KM/Plaza to win large construction contract. 

KM Plaza Logo

Clear and concise content, dynamic yet clean visuals, and powerful presentation coaching play role in success.

KM/Plaza is a Miami-based construction firm. Since 1995, KM/Plaza’s buildings have helped to shape the skyline of South Florida.  In October 2009 the firm was shortlisted as a presenter with the goal of winning the business of a Miami-based law firm for the interior design/construction of their 4-floor office complex. 

So KM/Plaza turned to The Presentation Team to create a dynamic presentation with a focus on clear and concise content, dynamic yet clean visuals, and powerful presentation coaching to ensure the message was well communicated.

Presentation Thumbnails for KM Plaza

We sharted the project by dividing our workload between Content and Graphics.  Our Content consulting focused on refining the message and writing a clear definied outline.   This collaborative content consulting helped KM Plaza and its team to further define and present new ideas…now in use in its website and other marketing material.  Key messages…short and succinct…supported by visuals.

Creating the supporting visuals started by developing a professional template (title and body masters) that reflected KM/Plaza’s professionalism and brand/identity, while integrating elements of construction, commerce, and community…all with the intention of getting noticed and standing out from the competition.  As part of our design, we worked to include…

  1. Clean and professional imagery/graphics (portfolio, schematics, people, concept art, etc.), eliminating white backgrounds on scanned art and charts to create a transparent and open look.
  2. Clutter-reducing techniques and presentation strategies to create a “cleaner” look with greater effectiveness.
  3. Clean and conservative slide transition effects (fades and wipe effect).
  4. High-impact stock graphics based on the presentation’s content to improve the presentation’s impact.
  5. A Gil Sans font in forest green and integrated other common professional fonts/typography to ensure consistent playback on different computer systems. 
Before After
BeforePowerPoint-Presentation-Sample-KM-Plaza-Before1 PowerPoint-Presentation-Sample-KM-Plaza-After1
KM/Plaza’s original PowerPoint presentation featured an emotionless stark black background with flat white text in all capitalized letters in Centruy Gothic font.  Our makeover involved the creation of a vibrant template (1920×1200 featuring a flowing arc of construction-related images set against a light textured/dimensional background.  The arc was created in Adobe Photoshop and imported as a PNG image.  On the title master, the arc appeared in full color; on many of the body slides (without graphics) the arc was green.
PowerPoint-Presentation-Sample-KM-Plaza-After2 To showcase the KM/Plaza’s financial strength, we imported a financial-themed photo with the key message short and succinct.  The takeaway point of “$1 Billion” was enlarged to 34 point Gil Sans Font, creating emphasis from the rest of the 26 point sentence.
KM Plaza interior design projects Google’s Picasa software helped us to create a full-screen montage of some of KM/Plaza’s projects easily and quickly. The graphic was exported at 1920×1200 and set as a background image for the slide (as opposed to importing it as a graphic).  This allowed the image to stay fixed on the page and the slide’s key message (showcasing their quantity of work) in a bold non-obtrusive font in PowerPoint.
PowerPoint-Presentation-Sample-KM-Plaza-After3 PowerPoint’s Smart Art helped to provide a simple high-level outline of the project’s key developers.  The org chart was developed in forest green with inverse type at 18 points, providing a sharp contrast and maximum impact.  By keeping the org chart under eight names (and 4 levels), the slide conveyed a subtle message of simplicity and working transparency…all benefits to the client.
PowerPoint-Presentation-Sample-Slide-KM-Plaza-After4

Reference letters are terrrific tools to add a level of credibility to your presentation.  To maximize the impact of this lengthy 3 paragraph reference letter to KM/Plaza, we typed in one powerful sentence in 48-point Gil Sans font with outline and glow effect in PowerPoint, and set it against a scan of the actual reference letter.  This showed the real letter…highlighted the client’s logo…and communicated the key point!

Thanks to the technology of PowerPoint supported by well-communicated strategies, quotes, and financials, the client recognized the superiority of KM/Plaza and selected them for the project.  Another presentation success story thanks to great graphics from The Presentation Team!

PowerPoint-Example-After2-TDWaterhouse

Financial Risk and Reward: PowerPoint Visuals that Make a Point

 

TD-Waterhouse-Logo-150w

The story of how Trevor Franklin of TD Waterhouse created a focused but impactful presentation to support his 20-minute “Building Trust in Financial Services” keynote speech for a local business group.

To help communicate the risks and rewards of investing in today’s uncertain financial market, Trevor Franklin of TD Waterhouse turned to The Presentation Team to create a focused but impactful presentation to support his 20-minute “Building Trust in Financial Services” keynote speech for a local business group.

Our mission: enhance his short PowerPoint with a limited budget and short time-frame. Our “Speedy Presentation Package”, was the perfect solution: a quick and easy approach to transform a basic PowerPoint into a get-noticed masterpiece.

Trevor was speaking to over 30 executives and potential clients at a local business seminar. The visual design needed to be bold, graphical, and easy-to-be-read from the back of the convention room. Our design strategy focused on creating a look-and-feel that reflected Trevor’s professionalism and TD’s brand and identity, while involving graphical elements of finance, and customer service. The 2 hour project involved…

  1. Integration of a stock template (title and body masters), that reflects Trevor’s professionalism and TD Waterhouse’s company brand, while integrating his existing content.
  2. Re-working the overall look-and-feel of the presentation (colors, fonts, layout) for a more polished look.
  3. Clean and professional imagery/graphics
  4. Clutter-reducing techniques and presentation strategies to create a “cleaner” look with greater effectiveness.
  5. Clean and conservative slide transition effects (fades and wipe effect).
  6. Professional fonts/typography to ensure consistent playback on different computer systems.
PowerPoint-Example-Before1-TDWaterhouse PowerPoint-Example-After2-TDWaterhouse
Before:
The original slide featured a flat white paper template. The graphical elements were weak, complicated, and busy. The title was integrated into the body of the page
After:
A clean and modern template helped add dimension and flow to the presentation. New bolder and more prominent graphics for the Japanese symbols for Crisis were implemented using Photoshop to add shadow and outlines. The title was moved to the upper left of the page.
PowerPoint-Example-Before3-TDWaterhouse PowerPoint-Slide-Example-After5-TDWaterhouse
Before:
Prior to our makeover, Trevor spent over 15 minutes on this single text-heavy slide, which focused on Five Explicit Needs of Risk and Reward.
After:
The Five Explicit Needs of Risk and Reward were presented in an overview list, and then each topic was presented in depth, one-by-one (below).
PowerPoint-Slide-Example-After6-TDWaterhousePowerPoint-Slide-Example-After7-TDWaterhousePowerPoint-Slide-Example-After8-TDWaterhouse

Rather than taking 2 minutes each for each of the Risk and Reward bullet points (as Trevor did in his original presentation), we created a separate slide for each of the give points. Now, the presentation graphics moved at a faster pace, and the audience had graphics to remember each of the key messages more effectively.

A quick fix and perfect presentation! After just two days and three rounds of edits, the presentation was success! Trevor presented to his business audience to applause and praise, and has generated several new business leads…in part thanks to a smooth delivery and great graphics from The Presentation Team!

 

oracle-presentation-after-2

Bland and Boring PowerPoint transformed with technology template


The quick and simple solution that an executive at a large software company took to transform his PowerPoint presentation from boring to brilliant.

OracleCommunicating job responsibilities to new employees is a little easier thanks to Microsoft PowerPoint.  But for David Brooks of software giant Oracle Corp., the simplistic and amateurish look and feel of his 15-minute “Regional Manager Plan” PowerPoint presentation detracted from his effectiveness in explaining the company’s new strategic role for regional managers.  Brooks called on The Presentation Team for a quick and affordable transformation of his eight-page presentation into a more legible, powerful slideshow that would maintain Oracle’s brand identity and stand up well to projection as well as printout. 

The project was contracted as a rapid fixed-price/fixed time offering from The Presentation Team that allocates 95 minutes for development. 

In most slideshows, a quality template can go a long way in fortifying the look of a graphically weak presentation, especially those of a technical nature that lack an obvious image treatment. 

We began our makeover by working in Adobe Photoshop to create a compelling 1024 x 768 replacement template.  The template was designed to be modern-looking and clean with an element of flow of motion.  A light background was offset by a lighter white titl block at the top of the screen, where the title text appeared in red.  A 1024 x 50 pixel black bar spanned with the full width of the page, to hold the Oracle logo, which we moved from the bottom. 

Appearing large on the title page, and repeated smaller on the bottom right of the master template, we used a graphic of three square stock images – a handshake, a clock, and a chess piece – to signify partnership, time, and strategy, respectively. 

Four of the eight slides featured basic lines of text set in 16-point Arial.  We pulked up the text by revising it on the master template to the non-nonsense Franklin Gothic Medium Condensed (28-point).  Similarly, we changed the title font to the heavier Franklin Gothic Heavy Italic (32-point, all caps).

Originally, several slides featured flowcharts and text groupings that were conveyed weakly with lightweight arrows and black-bordered rectangles.  To add impact, we increased the width of the arrows.  For improved readability, square edges were rounded and drop shadows were added.  in the text blocks, we reversed the subheads over the black bars.  Next came the basic animation effects and transitions.  Finally, we reviewed the entire slideshow for textual consistency.

Invest the time to create a captivating title slide

BEFORE  AFTER
 oracle-presentation-before-1

 

 oracle-presentation-after-1

A flat white background with basic black text is all that would have greeted the audience as they assembled for this meeting.  Another thrilling corporate meeting.

The title slide typically remains on screen for longer than any other slide.  Investing the time to create a graphically exciting front-page helps set the stage for the talk to come.  This graphic – repeated smaller on the body pages – conveys a message of teamwork, timeliness, and strategy.

Increase contrast with bolder shapes and text

BEFORE AFTER
 Oracle Presentation - Before 2  Oracle Presentation - After

This basic flowchart lacks contrast, readability, and conceptual focus.

Creating a uniform size and shape of the text blocks helps to improve legibility.  The arrows have been converted to red with the line color removed.

Through thoughtful planning, file management and communication, this speedy overhaul helped to more effectively communicate company concepts while reinforcing the stability of Oracle’s brand.

Allstate Presentation - After

Insurance Giant Breaks Away from the Template for a Captivating Presentation


The story of how an Allstate insurance agent redesigned her boring PowerPoint presentation into a captivating presentation to help her shine at a big convention.

AllstateLaura Harris, a top-selling agent for Allstate Insurance, was recently asked to present to 250 people at an upcoming conference on how to build a winning insurance agency.  Unfortunately, her PowerPoint presentation lacked the punch and professionalism needed for this talk.  Harris turned to The Presentation Team to add some sizzle to her slideshow.

Create a simple PowerPoint template in Photoshop

We started by choosing a creating a simple template in Adobe Photoshop with an angled line set against a textured blue background from a image library.  We copied and pasted the text fom the old PowerPoint presentation and it automatically adapted to the look and feel of the new template and master layout. 

Use lots of full-screen graphics instead of a template

Next, we turned our attention to instances where we would use full-screen graphics in place of the template.  Our plan was to use the standard template for text-intensive slides and use full-screen graphics for the other slides.  We rationalized that the full-screen images would be a fresh departure from the static template, while keeping the fonts and color scheme consistent. 

We selected our graphics from four volumes of stock images from Digital Vision and Photodisc.  Each graphic was imported into Photoshop where we resized them, performed image adjustments (lightness/hue/saturation), and placed them behind the white title-bar layer.  Each image was then saved as a JPG file with a name reflective of the slide’s title.

Don’t import the background photos…assign them as background images

Back in PowerPoint, we integrated the new full-screen graphics not through the import photo feature, but rather assigning it as a background graphic (format >> background >> select picture).  This allowed us to lock the photo in place and we could turn it on and off when printing.

In the original presentation, some slides were crammed with multiple messages and extra content.  We broke these messages out to span across multiple slides, adding relevant graphics and white space as needed.  This approach ultimately improves the presenter’s pacing and delivery.

Use images that broadly relate to the concept

BEFORE  AFTER

Allstate Presentation - Before 1

 

 

 

 

 

 

 

 Allstate Presentation - After 1
The list of goals presented on this slide are crammed together without any delineation, and there is no focal point. The dartboard effectively conveys the concept of “goals” while providing ample space for text.  The text has been spaced evenly with key words capitalized for emphasis.

Varying font size can emphasize a point

BEFORE AFTER
 Allstate Presentation - Before 2  Allstate Presentation - After 2

 

The slide’s single message screams, “Read me!”  But does the bigger type really mean the core idea of this slide will be communicated?

 

 

A handshake graphic from a stock photo library provides a fine image for the slide’s concept.  The text has been split into two different-sized blocks and each is introduced on a mouse click with a “Zoom-in “letter by letter” animation effect.  This simple text effect illustrates the slide’s main point nicely. 

 

Reduce the image brightness to improve readability

 
BEFORE AFTER
 Allstate Presentation - Before-3

 Allstate Presentation - After 3a

 

 

 

 

 

The original slides looks cluttered, because six bullets and a quotation are competing for the audience’s attention.

Allstate Presentation - After 3b

 

 

  We split this single page into two separate slides.  The first slide carries the bulleted list against a stock photo.  We decreased the brightness and contrast of the original image in Photoshop to make the text more readable for the audience.  The first slide then dissolves into the second slide, which showcases the quotation on the same image background.

The result was a gorgeous new template with high-impact photos taking center stage.  The full-screen breaks from the template aided in piquing the audience’s interest at key points.

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