Posts Tagged ‘LNG’

Helping women find true love

Finding True Love…with a Beautiful PowerPoint Presentation


Dating guru Evan Marc Katz hires The Presentation Team to create a dynamic 150 page webinar presentation to launch his new dating program, Love U.

150-page presentation developed in 7 days; re-worked from previous design agency.

When Evan Marc Katz called, he was in a panic.  “My webinar is in less than a week and the PowerPoint is awful.”  

Yes it was.  “This is not me!” he insisted.  His presentation- created by a low-cost overseas design agency- was littered with formatting inconsistencies, low-resolution clip art, and over 400-pages of bland bullets and spelling errors.  I reviewed his website, asked a few clarifying questions, pitched an agreeable price, and got to work on creating a fresh presentation focused on helping him launch his new Love U web-based dating service.

Helping women find true love

Evan Marc Katz is a modern-day pricing charming, helping deliver dream-men to women through sage advice, inspirational messages, and modern-day magic. With a long-list of recommendations, accolades, and online following, his track record and reputation is respected in the dating circles.  But these days, Katz is in high demand.  So he worked with colleagues over the past year to create Love U, a self-paced romance/dating training system.  Katz promises that- if followed- Love U will help deliver the “man of your dreams.”

Design to match the brand with a fresh, friendly, and warm image

mark evan katz love u videos

Katz is proud and protective of his brand.  Before starting the presentation, we created a template reflective of his image, including fonts, colors, and graphical elements all used in his existing marketing material. In addition to sharing screen shots of his colorful Love U website, we designed the presentation to display data through a series of techniques:

  • Healthy white space between bullets and objects; at least 1″ margins on left and right.
  • Where possible, words and companies replaced with icons and logos.
  • Freestanding elements integrated into rectangles for unity and visualized grouping.
  • Hair-thin skinny lines replaced with heavier lines for visual prominence.
  • Section slides added to create improved flow and comprehension to message.

The 10 colors of the template Theme included 4 shades of purple (light to dark), plus the 3 colors of Love U’s logo; teal, white, and black. It may seem limited, but the colors created unity and consistency through the presentation.

The background was a light-to-medium-light-grey texture to give depth and dimension from the original flat-white background.

And the fonts were defined in the Slide Theme as Oswald (for Headings) and Open Sans (for body). These fonts projected a level of conservative strength, level of unique freshness, and effectiveness for easy viewing in webinars.

Reduced text + screen shots for supporting information.

mark evan katz love u website

Like most great presenters, Katz knew that he is the start of his presentation…not his PowerPoint.  So we worked to reduce the text-heavy bullets, and emphasize key words of action and benefits.  His first live presentation had several hundred atendees.  After the second live webcast presentation, Katz recorded the 60-minute program for on-demand playback.

A Call to Action

Love U - Take Action

Like most great sales pros, Evan wastes no time in asking for the order.  A good portion of the presentation was spent showcasing the benefits of his Love U program, as well as encouraging participants to take action.

Evan Marc Katz’ Love U presentation is a case study in balancing creative presentation design and clear content with efficient development.  Time and costs were controlled, but everyone worked efficiently within the scope to meet the needs and create a dynamic presentation…that’s online now and helping women to find true love.

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  • ADB
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  • Accenture
  • American-Express
  • Aramark
  • Carvel
  • Comcast
  • Costa
  • Cox
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  • “We engaged The Presentation Team to do a Presentation training for our team and he did a great job. He spent time understanding our requirements and the skill level of our team members and created a course which met our expectations and goals. I highly recommend The Presentation Team as a Presentation (PowerPoint) trainer.”

    Navdeep Sidhu
    Senior Director, Software AG

  • “Kevin Lerner provided best-in-class services when hired to work on promotional materials for the launch of a key product at Motorola. The expertise and quality that he brought to the project were second to none and as a result, he delivered a top-notch presentation that was quickly adopted throughout the organization. Kevin is great to work with, delivers on time, is a great team player and is always willing to go the extra mile.”

    Maria Cardoso
    Motorola

  • “Kevin has been a working with Cox Communications to deliver world-class PowerPoint presentation visuals since 2009. His ability to meet our specific needs, timeframe, and budgets has been exceptional. His professional interaction with our team reflects his deep expertise in the industry, superior presentation design skills, and commitment to superior service.”

    Jonathan Freeland
    VP, Video Marketing at Cox Communications

  • “Kevin is an enthusiastic, creative, and passionate presentation guru. Our company was impressed and felt the value of his training in 2013 that he was invited again recently to again share his knowledge. Both times he has been energetic and addressed many areas for presentation development. From planning to follow-up Kevin is personable and easygoing, motivating our teams to take their presentations to the next level.”

    Yoshimi Kawashima
    Project Coordinator, Nissin International

  • “Kevin helped me immensely improve my presentation slides development, from tips & tricks to aesthetics, all with the intent of getting the message across crisply and creatively. I’ve already received praise for decks that incorporate the skills obtained from his training. I highly recommend Kevin’s services.”

    Era Prakash
    General Electric

  • “Kevin helped me immensely improve my presentation slides development, from “The PowerPresentations seminar opened my eyes to all the limitless possibilities in presenting.”

    Leah Gordillo
    Saint Francis Medical Center

  • “Kevin helped me immensely improve my presentation slides development, from “[Kevin and The Presentation Team have] always delivered 110% in terms of meeting our objectives for finished product and budget”

    Paul Price
    Watsco Corp.

  • “I had more people come up to me after I spoke, commenting on the visuals you created, than I did on the subject matter!”

    Andy Smith
    Smith & Robb Advertising

  • “As a Fortune 1000 company, we sought to produce a classy, yet conservative presentation for our shareholders. It was evident that you and your team listened to our thoughts as you developed the presentation…”

    Will Flower
    Republic Services

  • “Your expertise in the filed of PowerPoint and general presentation techniques helped elevate us to the level necessary to beat the competition.”

    Mike Geary
    James Pirtle Construction

  • “Kevin brought a high level of creativity, enthusiasm, and deep multmedia experience to our team. He worked dillegently with the team to produce an outstanding proposal which we subsequently won.

    Jeff Keller
    Accenture/L3

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