Posts Tagged ‘ppt’

PowerPoint for MonaVie

Alive and Affluent: Dynamic PowerPoint for MonaVie Showcases Health Beverage


The secrets to transforming a boring and basic PowerPoint for Mona Vie into a high-impact presentation…showcasing the power drink’s business potential.

PowerPoint-Before-and-After-SamplesEST-Logo-100wMonaVie is helping people to be healthy…and wealthy.  This refreshing beverage integrates the Brazilian açai berry and 18 other body-beneficial fruits from around the world to support a healthy lifestyle.  But it’s a much more than just a beverage in a bottle…it’s a money-making enterprise!  In April 2009, Michael Murano of Executive Success Team first turned to The Presentation team to transform their boring and basic PowerPoint inta high-impact presentation to showcase the Mona-Vie’s beverages and business.

The presentation’s objectives were twofold: both educational/informational, as well as sales/marketing. It was created to be delivered in person, or online via webinar or webcast. The deliverables included:

  • Consultation and collaborative development/editing of core presentation content (key messages, bullet points, diagrams, etc.)
  • Development of a custom professional template (title and body masters), to reflect the presentation’s content and/or MonaVie and EST’s brand.
  • Establishment of a “presentation palette” defining the colors, fonts, and layout…to make the presentation more memorable.
  • Clutter-reducing techniques and presentation strategies to create a clean look with maximum effectiveness.
  • Clean and professional slide transition effects (fades and wipes).
  • Professional fonts/typography to ensure consistent playback on different operating systems.

The presentation was designed with a clean and contemporary design style integrating positive/motivational imagery featuring diversity, while reflecting a professional positive image.  Graphics were created to integrate transparencies, motion, and shadows.  The Project was contracted as a 40-hour endeavor, with work divided into 4-phases:

Phase 1 Phase 2 Phase 3 Phase 4
  • Template Design
  • Graphic Look & Feel
  • Text Structure / Outline
  • Projector/Display Testing
  • Interviews and Research
  • Content Development / Writing
  • Photo Acquisition
  • Iterative edits
  • Transitions and Animations
  • Final Edits/Refinement
  • Coaching/Rehearsal
  • Testing and Sign-off 

PowerPoint-Design-Sample-Executive-Success-Team

Light, Bright Modern Widescreen Template sets the stage for a “fresh” presentation

The widescreen 16×9 template was designed to be clean, light and open, featuring a grey textured background to provide dimension and flow. The green fonts and graphical accents complemented EST’s brand and their website and helped create a consistent look and feel.

One of the early slides (for the live audience presentation version) showcased a friendly message to remind people to shut off their ringer…for a focused and un-interrupted seminar. The graphic featured a clipped PNG Graphic of a cell phone. In Photoshop, we added the “Silence” Message. We selected Optima LT as the primary font. It conveys a clean and professional look, while maintaining a unique and relaxed appearance.

PowerPoint-Design-Sample2-Executive-Success-Team

Show it! Antioxidants explained through Food Pyramid Image

To help convey the fundamentals of antioxidants (and its eventual tie-in to MonaVie), The Presentation Team integrated a transparent PNG graphic of the “Food Pyramid” with a short message about the increased need for fruits and vegetables in our diets.

 

PowerPoint-Design-Sample3-Executive-Success-Team

Ditch the template!  Full Screen sends a bold message.

To convey the concept of openness, freshness, and good clean living, we integrated a full-screen graphic of a happy healthy family.  Bullet points were minimized in text and offset to the left of the graphic.  To maintain consistency and unity throughout the presentation, we kept the bottom green arc and logo in place together with the Optima font.

 

PowerPoint-Design-Sample4-MonaVie

The Need…and the Solution.

After creating the “burning platform” of the importance of antioxidants in our lives, the “right product” of MonaVie makes a grand and colorful appearance as a transparent PNG graphic off-set to the right of the text.  Key words appear in bold Optima font.

 
PowerPoint-Design-Sample6-MonaVie

There’s still value to Vector Clip-Art

Many designers have opted to integrate the more realistic and dimensional “stock photograph” for the two-dimensional and illustrative “clip-art.”  But there is a value for clip art, especially when dealing with diversity.  An illustrated group of people can help convey diversity without divisiveness.  In this presentation slide for EST, the clip-art people add a generic human element to support the “Am I Ready” business message…without pigeonholing the viewer into connecting with a specific person on screen.  It’s generic yet inviting, creating an image that everyone can relate to.

After 2 weeks of collaborative development, a winning presentation finally emerged. Michael Murano of Executive Success Team now has a winning presentation…and his MonaVie associates/downline are helping America to live healthy…while making money!

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10 Tips for Using Fonts in PowerPoint


Make your presentation Fontastic with these 10 Tips…

using-fonts-in-powerpoint-1-title.jpg

Next to graphics, type and fonts are the most effective way for communicating your message. Fonts add emotion and impact to your presentation. They also can create variety and help to keep the attention of your audience. Here are 10 tips for using fonts in your next presentation…

 

#1 Include/Embed Your Fonts.

powerpoint-font-tip-1-embed-fonts

If you don’t save your presentation with the fonts, the end computer may substitute a default font that could destroy the perfect presentation you’ve created.  As an added safety factor, distribute or copy/save the actual font files (.ttf/.otf) together witih your presentation (below).  

powerpoint-font-tip-1-embed-example-1 powerpoint-font-tip-1-embed-example-2 powerpoint-font-tip-1-embed-example-3


#2 Employ weight contrast for visual interest.

powerpoint-font-tip-2-weight-contrast

You can draw attention to key points on a slide by emphasizing key words in boldface, or in a larger typesize.  Just a subtle change in size can increase visual variety and interest in your presentation, while emphasizing the key takeaway messages.

powerpoint-font-tip-2-weight-contrast-2 powerpoint-font-tip-2-weight-contrast-example

 


#3 Check out www.google.com/fonts 

powerpoint-font-tip-3-use-google-fonts

This free site by Google is loaded with over 300 Open Type fonts (OTF) typefaces.  The fonts are organized by style, with examples. They’re easy to download, install and integrate into PowerPoint.  OTF fonts are cross-platform, so they’ll work well on Windows or Mac if you’re using Keynote.

 powerpoint-font-tip-3-use-google-fonts-example


 #4 Limit Serif Fonts to Headlines.

powerpoint-font-tip-4-limit-serif-fonts

Fonts like Times Roman, Garamond often look busy on screen. The “Serifs” (frills) on the edges of the fonts help guide the eye along on paper.  But when projected, smaller serif fonts often blend together and look cluttered. Instead, use Sans Serif fonts like Arial, Helvetica. These are easier to read when projected.

powerpoint-font-tip-4-limit-serif-fonts-example-1 powerpoint-font-tip-4-limit-serif-fonts-example-2

An example of a presentation with a headline in Garamond (Serif) vs. Century Gothic (Sans Serif).


#5.  Avoid High Tech and Modern Typefaces

 powerpoint-font-tip-5-avoid-funky-fonts

Modern fonts may look cool, but they’re difficult to read and detract from the message. They may be okay for the opening slide, but audiences will grow tired of them if they’re forced to read lots of text.  

Script-based fonts are hard to read are best used sparingly on one or two words, or to send an informal image.


#6: Investigate Slab Serif Typefaces

powerpoint-font-tip-6-investigate-slab-serif

Often overlooked, these sturdy fonts- Lucida, Verdana, Tahoma, Calibri, and Segoe- reflect a no-nonsense feeling of strength and contemporary design. They hold up well when projected and help promote a feeling of fresh design to any presentation.

powerpoint-font-tip-6-investigate-slab-serif-example-1 powerpoint-font-tip-6-investigate-slab-serif-example-2

Two presentations using Slab Serif fonts.


#7: Define your fonts in your Theme or Master.  

powerpoint-font-tip-7-define-fonts-in-master

Most people work with templates for efficient and pre-set layouts for text and images.  But a template can also have pre-defined fonts…for the title and body of a slide.  Collectively, preset fonts, colors and templates/layouts are called “Themes”.  By using preset fonts, it’s fast and easy to change the overall look and font of a presentation instantly!

powerpoint-font-tip-7-define-fonts-in-master-example-1powerpoint-font-tip-7-define-fonts-in-master-example-2

Steps to take to define your fonts in your PowerPoint’s theme.


#8:  Maintain maximum foreground/ background contrast.

 powerpoint-font-tip-8-maintain-contrast

Be sure there is sufficient difference in tonal value between type and the background it appears against.  The majority of presentations these days use a lighter background, so having a darker font is helpful…especially if you’re going to print the presentation.

powerpoint-font-tip-8-maintain-contrast-example-1 powerpoint-font-tip-8-maintain-contrast-example-2

Examples of yellow type against a white background.  The revised option has the text converted to black and spanned across 3 pages for easy readability.


#9: USE CAPITALIZATION WITH CARE.

PowerPoint Font Tip 9: USE CAPITALIZATION WITH CARE

Capitalizing makes letters harder to read and takes up more space.  They maybe okay for titles, but it’s better to emphasize with Bold, Underline, or a larger font-size.   

powerpoint-font-tip-9-capitalize-carefully-example-1powerpoint-font-tip-9-capitalize-carefully-example-2

The key words “deserve” and “negotiate” stand-out because of the bold and underline.  (Not to mention they’re not all capitalized!)


#10:  Save as a PowerPoint picture presentation.

PowerPoint Font Tip: save as a PowerPoint Picture

By saving your presentation as a series of jpg photos (File…Save As…JPG), you can be assured of a “What You See is What Your Get” presentation.  All the slides will convert to graphics- rendering them uneditable and will destroy any animations- but any concern of incompatibilities with typefaces will be gone.  This works great for systems like SlideShare.net, where many typefaces are often downsized to a basic Arial or Times Roman font.  If you don’t have the time to test the presentation on the end computer (which will guarantee it looks the same as on your computer!) this is a great way to make sure it looks great.

powerpoint-font-tip-10-save-as-a-powerpoint-picture-file-example

Fonts are not just words!  They’re graphical elements that can convey meaning and emotion to your presentation, making it more memorable and meaningful.  By taking the time to build a library of typefaces and fonts, you can help build presentations of intrigue and impact.

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  • “We engaged The Presentation Team to do a Presentation training for our team and he did a great job. He spent time understanding our requirements and the skill level of our team members and created a course which met our expectations and goals. I highly recommend The Presentation Team as a Presentation (PowerPoint) trainer.”

    Navdeep Sidhu
    Senior Director, Software AG

  • “Kevin Lerner provided best-in-class services when hired to work on promotional materials for the launch of a key product at Motorola. The expertise and quality that he brought to the project were second to none and as a result, he delivered a top-notch presentation that was quickly adopted throughout the organization. Kevin is great to work with, delivers on time, is a great team player and is always willing to go the extra mile.”

    Maria Cardoso
    Motorola

  • “Kevin has been a working with Cox Communications to deliver world-class PowerPoint presentation visuals since 2009. His ability to meet our specific needs, timeframe, and budgets has been exceptional. His professional interaction with our team reflects his deep expertise in the industry, superior presentation design skills, and commitment to superior service.”

    Jonathan Freeland
    VP, Video Marketing at Cox Communications

  • “Kevin is an enthusiastic, creative, and passionate presentation guru. Our company was impressed and felt the value of his training in 2013 that he was invited again recently to again share his knowledge. Both times he has been energetic and addressed many areas for presentation development. From planning to follow-up Kevin is personable and easygoing, motivating our teams to take their presentations to the next level.”

    Yoshimi Kawashima
    Project Coordinator, Nissin International

  • “Kevin helped me immensely improve my presentation slides development, from tips & tricks to aesthetics, all with the intent of getting the message across crisply and creatively. I’ve already received praise for decks that incorporate the skills obtained from his training. I highly recommend Kevin’s services.”

    Era Prakash
    General Electric

  • “Kevin helped me immensely improve my presentation slides development, from “The PowerPresentations seminar opened my eyes to all the limitless possibilities in presenting.”

    Leah Gordillo
    Saint Francis Medical Center

  • “Kevin helped me immensely improve my presentation slides development, from “[Kevin and The Presentation Team have] always delivered 110% in terms of meeting our objectives for finished product and budget”

    Paul Price
    Watsco Corp.

  • “I had more people come up to me after I spoke, commenting on the visuals you created, than I did on the subject matter!”

    Andy Smith
    Smith & Robb Advertising

  • “As a Fortune 1000 company, we sought to produce a classy, yet conservative presentation for our shareholders. It was evident that you and your team listened to our thoughts as you developed the presentation…”

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    Republic Services

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