Posts Tagged ‘presentation design’

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The Value of Extraordinary Visuals in Presentations


Webcastaway

If you knew that spending just one additional hour to work on your PowerPoint presentation would help you win a $1M account,would you invest the time to make it shine?

Everyone loves good visuals. Extraordinary visuals get noticed…and remembered. Presentation software has made it easier than ever to tell a story and communicate key concepts…but far too often people still saddle their slides with text-heavy bullet points, and flat boring backgrounds.

The next time you’re called on to present, consider these 4 Tips on The Value of Extraordinary Visuals.

Presentation Design

1. Graphics Get Noticed and Remembered

Presentations with extraordinary visuals help audiences to understand and comprehend your message. Comprehension leads to connection…which leads to success. Whether it’s a brief company overview, a training presentation, or a quarterly update to company shareholders, the presentation with the extraordinary graphics will stand out and get noticed. Presentations with extraordinary visuals can have a direct and measurable impact on sales and revenue. Boring bullets and technical diagrams create a barrier between presenters and their audiences. Slides with images help presenters get noticed and remembered. By investing the time to make a presentation shine, you’ll gain a greater connection with your audience, delivering a greater meaning in your message. Some ideas:

  • An inspirational graphics from a stock photo library.
  • One thematic concept image that supports the key message.
  • A cartoon to add humor or levity to the topic
  • A quotation or introspective insight to support your message.

The graphic can be full screen, or off to the side, with your bullet points balanced to the other sie. When creating your presentation, stay focused on your core message and aim to find a graphic or example that’s simple, concise, and memorable…that supports and enhances the core message.

Graphics that build your brand

2. Graphics Build your Brand and Help You Look Your Best

Most companies spend millions of dollars on their marketing and branding. But when it comes to “the presentation”, executives often fail to acknowledge the vital link that the presentation plays in supporting the company brand. All too often I’ve seen company executives spend millions of dollars on marketing and advertising…but then tackle the presentation themselves or let an unskilled amateur tackle it. Crazy and creative templates, wild animation, fonts and messages that distract and detract, reinventing and distorting the company brand. The next time you have to give a presentation, make sure the presentation supports your company brand…it should all tie-together and look seamless, consistent and professional. Indeed, looking good is what most presentation visuals are all about! Consciously or subconsciously, good graphics send a message of prestige and professionalism, helping to bolster brands, drive revenue, and build great companies.

Connect and Remember with your Presentations

3. Connect and Retain

People remember 20% of what they hear, and 30% of what they see, but 50% of what they hear and see. Good visuals get noticed…and remembered. The bullets and specific talking points may fade from your audiences’ memory, but visuals stick. If your presentation is beautiful, people will remember. And if it’s ugly …it’ll also be remembered, but not in the way you want! If you want people to remember you, make a great visual. Take the time…look at it from the eyes of the audience, and aim to make it clean, consistent, and with quality.

Getting an Ovation

4. Getting Your Ovation

Presenters strive for recognition, praise and ovation. Getting an ovation requires a delicate balance ofmessage, delivery, and presentation. When these three elements are in harmony, the accolades and ovations will shine upon us. The goal of a finding graphics for your presentation should be more than just making it look good or finding a “good looking graphic.” In the larger picture, investing the time to find the perfect picture or creating extraordinary visuals can translate to a major return…

  • An illustration that simply and succinctly explains your business process- rather than a diffused and messy text-heavy graphic- can help a client or business partner gain more confidence in you, and help close a deal.
  • One photo to stir the souls of your audience and support your core message, helping to gain confidence in you as business leader or speaker, creating additional revenue opportunities.
  • Or one stunning template that supports your company brand and make you look like a million dollar speaker, and translate to greater marketability and professionalism.

Extraordinary visuals can translate to extraordinary results…and investing the time and money in creating a powerful presentation can translate to significant gains and successes. So the next time you’re called on to create a presentation, consider the value of an extraordinary visual. Turn to a colleague for insights, search online for graphics/examples, or connect with a presentation professional for insights and strategies. Your time, efforts, and recognition of the value of visuals is certain to generate a maximum return on your Return On Presentation Investment (ROPI), in new business, revenue, and recognition.

Life’s Elements of Success: A Presentation of Inspiration

 

Transforming a motivational speaker’s basic PowerPoint presentation into a dynamic masterpiece…quickly and economically.

Joe MayneJoe Mayne is a professional speaker and author from Minneapolis, Minnesota. For more than 15 years, he’s been teaching college students from hundreds of campuses across North America how to stand out in the job search process.. His seminar “High Five: Life’s Basics Elements of Success,” is a dynamic and informative program with compelling content. But the graphical design of the presentation was not as bold as Joe himself. So Joe turned to The Presentation Team in December 2009 to transform his PowerPoint presentation from Weak to Wow. The “Enhanced Presentation Package”, provided an efficient and economical approach to transform Joe’s 40-page basic PowerPoint into a powerful presentation that matched the professionalism of his delivery.

Because Joe frequently speaks to large groups at conventions, conferences and meetings, the visual design needed to be bold, graphical, and easy-to-be-read from the back of the room. Our design strategy focused on creating a look-and-feel that reflected Joe’s professionalism and his “Mayne Speaker” company brand and identity, while involving elements of students, careers, a light-hearted approach to the traditional challenge of getting a job. The 6 hour project involved…

  1. Development of a custom professional template (title and body masters), that reflects Joe’s professionalism and his company brand, while integrating his existing content.
  2. Re-working the overall look-and-feel of the presentation (bluu and white colors, Tahoma fonts, clean layout) for a more polished look.
  3. Clean and professional imagery/graphics (portfolio, schematics, people, concept art, etc.).
  4. Clutter-reducing techniques and presentation strategies to create a “cleaner” look with greater effectiveness.
  5. Clean and conservative slide transition effects (fades and wipe effect).
  6. Professional fonts/typography to ensure consistent playback on different computer systems.
  7. Consulting and collaboration to help Joe to refine and present new ideas.

Before:
Before1

After:
After1

Joe’s original title slide was clean but dull. The flat grey background and ordinary Arial font was uninspiring. The presentation’s title was placed lower at the screen than Joe’s name. A lack of graphics undermined the title’s slide’s impact on getting the audience excited about the forthcoming presentation. A textured blue background image for the title and body master helped add a level of movement and modernism to the presentation. The top banner provided a foundation of the presentation’s message of people and success. The “High Five” title was moved to the center of the page, and accented with two stock photos conveying two core concepts of Joe’s message “time and direction.” The Myriad Pro font added a new typographical element of modernism and hipness.
Before:
Before2
After:
After2
Joe’s slide about relationships was straightforward but flat. The bullet points ran together and provided a basic textual overview about the top. By adding a transparent PNG graphic of two couples, the slide more effectively communicated the topic of relationships to the slide more visually appealing…and memorable.
Before:
Before3
After:
PowerPoint-Slide-Example-3-Joe-Mayne
A quote about spirituality stood alone on the page. Clean and straightforward, the right justified message was basic and plain. By adding a stock photo of two outstretched hands, the mesage of Spirituality suddenly took on a new life and greater meaning. Studies show that people remember a slide with graphics nearly 20% more than one without graphics.
Before:
Before4
After:
After4
Another basic and flat slide…effectively communicating a key message, but lacking a graphic to drive-home the point. By integrating a stock photo of a diverse group of happy business people, the message of keeping employees rewarded, the audience can connect and more effectively relate to the slide, the message, and to the presenter!

Logo-JoeMayneAfter just three days and three rounds of edits, the presentation was success! Joe speaks frequently at conventions, colleges, and conventions. His style, delivery, eloquence- and now his great-looking PowerPoint slides help to captivate his audiences…while inspiring his audiences to get hired!

* Joe Mayne is a Presentation Team keynote partner.

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  • ADT
  • Accenture
  • American-Express
  • Aramark
  • Carvel
  • Comcast
  • Costa
  • Cox
  • DAI
  • GE-Healthcare
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  • Johnson-and-Johnson
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  • Motorola
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  • Software-AG
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  • Whirlpool
  • “We engaged The Presentation Team to do a Presentation training for our team and he did a great job. He spent time understanding our requirements and the skill level of our team members and created a course which met our expectations and goals. I highly recommend The Presentation Team as a Presentation (PowerPoint) trainer.”

    Navdeep Sidhu
    Senior Director, Software AG

  • “Kevin Lerner provided best-in-class services when hired to work on promotional materials for the launch of a key product at Motorola. The expertise and quality that he brought to the project were second to none and as a result, he delivered a top-notch presentation that was quickly adopted throughout the organization. Kevin is great to work with, delivers on time, is a great team player and is always willing to go the extra mile.”

    Maria Cardoso
    Motorola

  • “Kevin has been a working with Cox Communications to deliver world-class PowerPoint presentation visuals since 2009. His ability to meet our specific needs, timeframe, and budgets has been exceptional. His professional interaction with our team reflects his deep expertise in the industry, superior presentation design skills, and commitment to superior service.”

    Jonathan Freeland
    VP, Video Marketing at Cox Communications

  • “Kevin is an enthusiastic, creative, and passionate presentation guru. Our company was impressed and felt the value of his training in 2013 that he was invited again recently to again share his knowledge. Both times he has been energetic and addressed many areas for presentation development. From planning to follow-up Kevin is personable and easygoing, motivating our teams to take their presentations to the next level.”

    Yoshimi Kawashima
    Project Coordinator, Nissin International

  • “Kevin helped me immensely improve my presentation slides development, from tips & tricks to aesthetics, all with the intent of getting the message across crisply and creatively. I’ve already received praise for decks that incorporate the skills obtained from his training. I highly recommend Kevin’s services.”

    Era Prakash
    General Electric

  • “Kevin helped me immensely improve my presentation slides development, from “The PowerPresentations seminar opened my eyes to all the limitless possibilities in presenting.”

    Leah Gordillo
    Saint Francis Medical Center

  • “Kevin helped me immensely improve my presentation slides development, from “[Kevin and The Presentation Team have] always delivered 110% in terms of meeting our objectives for finished product and budget”

    Paul Price
    Watsco Corp.

  • “I had more people come up to me after I spoke, commenting on the visuals you created, than I did on the subject matter!”

    Andy Smith
    Smith & Robb Advertising

  • “As a Fortune 1000 company, we sought to produce a classy, yet conservative presentation for our shareholders. It was evident that you and your team listened to our thoughts as you developed the presentation…”

    Will Flower
    Republic Services

  • “Your expertise in the filed of PowerPoint and general presentation techniques helped elevate us to the level necessary to beat the competition.”

    Mike Geary
    James Pirtle Construction

  • “Kevin brought a high level of creativity, enthusiasm, and deep multmedia experience to our team. He worked dillegently with the team to produce an outstanding proposal which we subsequently won.

    Jeff Keller
    Accenture/L3

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