Skip to main content

Call Us. 202.681.0725

PowerPoint Redesign: New customer service strategy explained in new presentation.


Cox Cable’s new approach to Customer Service explained in a dynamic new PowerPoint presentation.

Design strategy focuses on maintaining company’s brand identity, plus graphical elements of technology and customer service.

Cox Communications Logo

PowerPoint Redesign Case Study. In today’s world of instant gratification and online solutions, true person-to-person customer service is a hot commodity! To help executives at Cox Communications understand the value and competitive edge that a fresh approach to customer service would have on business, senior Vice President Kimberly Edmunds developed a 40-minute keynote and first-draft PowerPoint presentation. But Kim’s first draft PowerPoint was heavy on text/bullet points and weak on graphics…so that’s why she called on The Presentation Team!

Our mission: enhance her 30 page PowerPoint with a limited budget and short time-frame. Kim was speaking to over 250 company executives at the company’s Leadership Conference. The visual design needed to be bold, graphical, and easy-to-be-read from the back of the convention room.

Our design strategy focused on creating a look-and-feel that reflected Kim’s professionalism and company’s brand and identity while involving elements of technology and customer service. The 6-hour project involved…

  1. Development of a custom professional template (title and body masters), that reflects Kim’s professionalism and company brand, while integrating her existing content.
  2. Re-working the overall look-and-feel of the presentation (colors, fonts, layout) for a more polished look.
  3. Clean and professional imagery/graphics (portfolio, schematics, people, concept art, etc.).
  4. Clutter-reducing techniques and presentation strategies to create a “cleaner” look with greater effectiveness.
  5. Clean and conservative slide transition effects (fades and wipe effect).
  6. Professional fonts/typography to ensure consistent playback on different computer systems.
  7. Consulting and collaboration to help Kim to further develop and present new ideas.

The original design of the title page master featured a teal blue gradient blend with white space at the bottom 1/3 of the page for the logo and company slogan. White and ordinary, this slide design was great for printouts… but not for projection! Title and body text were bulleted text in Tahoma and Arial font…functional but ordinary.

Our makeover included development of a new high-tech blue template in the 16×9 aspect ratio. This widescreen format has become increasingly popular on monitors and laptops and conference room projectors. The body master template integrated colorful and dynamic photos of Cox Cable employees and other customer-related graphics.
Presentation Example - Cox Communications - After 1
The original slide featured three bullet points to the upper left of the page, leaving the bottom half of the slide blank. The existing stock featured a group of over 15 people from all walks of life…diverse, yet hard to see! The body text was set at 24-point Tahoma with a simple circle bullet point.
The revised slide featured a re-worked title in 36-point green serif Garamond Font, bringing a subtle level of class and sophistication. The body text was increased to 32-point Calibri font, and integrated the company’s mascot “Digi” as a bullet point. A simplified photo of just two people helped convey the importance of teamwork in a high-tech environment.
Presentation Example - Cox Communications - Before 3
Presentation Example - Cox Communications - After 3
The need to stop “Feeding the Fish” was a concept that Kim was speaking about. The initial slide featured a photo of a fishtank set inside the template. It was a photo of a photo!
We updated the slide with a full-screen version of the fishtank, to provide an “immersive” feeling…as if the slide was the fishtank. Easily accomplished by filling cropping the original photo, right-clicking and “Saving photo as…” and reimporting it to the new slide as a background image. This way the title and master slide elements remained in place.
Presentation Example - Cox Communications - Before 4
Presentation Example - Cox Communications - After 4
Kim was speaking about customer loyalty and featuring information, quotes and statistics from a book. Good stuff for a speaker! The original slide featured a photo of the book centered on the page.
Our revised slide featured a quote from the book about “The Holy Grail.” This quote was set against an image of a grail/trophy image…modified in Photoshop to a light blue color. Since the slide didn’t have a title, the dark grey title bar was removed and the text was centered on the screen, supporting the speaker’s key message. The text of “Customers Behaving Loyally” appeared in larger Calibri font, setting it apart from the other lines of text.

After just three days and three rounds of edits, the presentation was a success! Kim presented to her conference audience to applause and praise, and customer service is better than ever at Cox…in part thanks to a smooth delivery from Kim and great graphics from The Presentation Team!

* The Presentation Team has been creating great PowerPoint visuals for Cox Communications since 2007

Cox Communications, Customer Service, PowerPoint Design, Presentation Sample

Presentation Perfection for Clients around the World.

  • arrows
  • aarp-foundation
  • adt
  • american express
  • ash
  • bet
  • celgene
  • comcast
  • crown investment
  • environics
  • faa
  • fse
  • icf next
  • ifa
  • marriott
  • mid florida
  • motorola
  • nasa
  • oracle
  • pepsico
  • ryder
  • software ag
  • traub hospitality
  • true north
  • v2soft
  • velos
  • xscion
  • "We engaged The Presentation Team to do a Presentation training for our team and he did a great job. He spent time understanding our requirements and the skill level of our team members and created a course which met our expectations and goals. I highly recommend The Presentation Team as a Presentation (PowerPoint) trainer."

    Navdeep Sidhu
    Senior Director, Software AG

  • "Kevin Lerner provided best-in-class services when hired to work on promotional materials for the launch of a key product at Motorola. The expertise and quality that he brought to the project were second to none and as a result, he delivered a top-notch presentation that was quickly adopted throughout the organization. Kevin is great to work with, delivers on time, is a great team player and is always willing to go the extra mile."

    Maria Cardoso

  • "Kevin has been a working with Cox Communications to deliver world-class PowerPoint presentation visuals since 2009. His ability to meet our specific needs, timeframe, and budgets has been exceptional. His professional interaction with our team reflects his deep expertise in the industry, superior presentation design skills, and commitment to superior service."

    Jonathan Freeland
    VP, Video Marketing at Cox Communications

  • "Kevin is an enthusiastic, creative, and passionate presentation guru. Our company was impressed and felt the value of his training in 2013 that he was invited again recently to again share his knowledge. Both times he has been energetic and addressed many areas for presentation development. From planning to follow-up Kevin is personable and easygoing, motivating our teams to take their presentations to the next level."

    Yoshimi Kawashima
    Project Coordinator, Nissin International

  • "Kevin helped me immensely improve my presentation slides development, from tips & tricks to aesthetics, all with the intent of getting the message across crisply and creatively. I've already received praise for decks that incorporate the skills obtained from his training. I highly recommend Kevin's services."

    Era Prakash
    General Electric

  • "Kevin helped me immensely improve my presentation slides development, from "The PowerPresentations seminar opened my eyes to all the limitless possibilities in presenting."

    Leah Gordillo
    Saint Francis Medical Center

  • "Kevin helped me immensely improve my presentation slides development, from "[Kevin and The Presentation Team have] always delivered 110% in terms of meeting our objectives for finished product and budget"

    Paul Price
    Watsco Corp.

  • "I had more people come up to me after I spoke, commenting on the visuals you created, than I did on the subject matter!"

    Andy Smith
    Smith & Robb Advertising

  • "As a Fortune 1000 company, we sought to produce a classy, yet conservative presentation for our shareholders. It was evident that you and your team listened to our thoughts as you developed the presentation..."

    Will Flower
    Republic Services

  • "Your expertise in the filed of PowerPoint and general presentation techniques helped elevate us to the level necessary to beat the competition."

    Mike Geary
    James Pirtle Construction

  • "Kevin brought a high level of creativity, enthusiasm, and deep multmedia experience to our team. He worked dillegently with the team to produce an outstanding proposal which we subsequently won.

    Jeff Keller

The Presentation Team Logo - Inverse

Call Us. 202.681.0725

info @

Giving a Presentation?  We can Help.

Sign-up for free PowerPoint Tips, PowerPoint Templates, and Presentation Strategies.